At DIAM Gems & Stones, Diamonds are our core business.
We sell all kind of shapes in all sizes and are proud to offer the most competitive selection of loose diamonds publicly available online.



DIAM Gems & Stones rings are split into 4 categories: Classic, Contemporary, Vintage and Wedding rings for him and for her. Customers can choose the setting metal from either yellow, white or rose gold.



DIAM Gems & Stones sells diamond stud earrings for women and men and diamond drop earrings. Diamond stud earrings show simple elegance and come in an array of diamond sizes and shapes.



Our diamond pendants are split into 3 categories: Classic, Contemporary and Vintage pendants. One of them includes rare and clear black diamonds carefully selected for you by our experts.



We aim to provide our customers with useful diamond education. Understanding the 4 Cs - Cut, Clarity, Colour and Carat - and more is essential to getting the best diamond quality at the best affordable price.



The round diamond is also known as the "brilliant cut" diamond and probably the most popular shape as it represents approximately 75% of all diamond shapes bought. The circular proportions of the diamond allow light to penetrate through the front of the diamond, and reflect back into the eye creating a magnificent radiance admired by many. For years, diamond cutters have been using advanced technologies that focus on how to optimise light return and dispersion. Both the popularity of the round diamond and the process required to refine it, contribute to its relatively higher price. To maximize the light with traditional round diamonds, we recommend a higher cut grade.


The princess diamond is very popular choice for engagement rings as it can work well with any style of ring. The princess diamond is square shaped and should be set with prongs to protect the four corners. Princess cut diamond engagement rings are valued for their striking and distinctive look. They have a square top compared to the round top found in the brilliant-cut, and have been said to resemble the shape of an inverted pyramid. Of all of the square cuts, the brilliant-cut princess (along with the radiant cut) is the closest to achieving the fire and brilliance of a round diamond. This makes it an ideal combination of a unique and individual shape with sparkling appearance and relative price value.


The emerald diamonds shape differs because of its pavilion, which is composed of rectangular shaped cuts that create a unique optical appearance. Its large, open table creates hall-of-mirror effects and this highlights the clarity of a diamond. Emerald cuts may reflect less fiery light but it is also one of the most elegant. Emerald cut diamonds can either be quite square or narrow and rectangular. These diamonds are often paired with other side stones. If you prefer an emerald cut with a squared outline you should also consider an Asscher cut diamond (see below). The VS1-2 range is recommended as a minimum to achieve the best sparkle in the diamond.


Cushion diamonds are also known as "pillow cut" diamonds and although a relatively square cut diamond they have rounded corners and larger facets to increase their brilliance. These diamonds have 58 brilliant-style facets that resemble a pillow shape. Cushion diamonds disperse more light in a chunkier pattern which results in sparkle and brilliance. The sparkle of the diamond depends more on the skill of the cutter than the choice of facet patterns. Many cushion cut diamonds have a culet (small facet at the bottom of the pavilion). While other pavilion facets reflect light back, the culet acts as a window through the diamond. Cushion diamonds look nice set in every style of engagement ring from antique to contemporary pave settings, so they are a great diamond shape choice if you want something a little different but still able to provide great brilliance and sparkle.


The pear shape diamond is also called a "teardrop" for its single point and rounded end. The point of the diamond is usually worn facing towards the wearers' hand. This shape has set the standard for all other diamond shapes, and accounts for more than 75% of diamonds sold today. With 58 facets divided among its crown (top), girdle (widest part), and pavilion (base) the pear diamond has a precise formula to create a fiery sparkle and brilliant shine. The unique look of the pear shape has made it a popular choice for a variety of diamond jewellery including necklaces, earrings and of course rings. An elongated pear diamond has the ability to create a subtle slimming effect on the fingers.


The Asscher's unique shape is similar to the square emerald cut diamond apart from the larger step facets, a higher crown and a smaller table. The best cut Asscher diamond will appear to have concentric squares as you look down into the diamond. Similar to the emerald cut diamond the Asscher diamond will have cropped corners, making it look like an octagonal shape. The Asscher diamond engagement ring is designed to draw the beholder's eye deep into the diamond. This shape of diamond has only recently made a comeback and was predominantly found in antique jeweller shops before 2002.


The shape of a marquise diamond can maximize carat weight, giving you a much larger-looking diamond. This brilliant-cut diamond looks beautiful set with round or pear-shaped side stones. The length of the marquise has the ability to make fingers appear long and slender. It is said the marquise diamond has one of the largest crown surface out of all the diamond shapes making it a suitable when trying to choose a large appearing diamond.


A heart cut diamond makes the diamond extremely desirable for romantic occasions such as Valentine's Day and anniversaries. It is also very popular for engagement rings and necklace pendants. Coloured diamonds are often used for heart diamonds. The heart cut diamond has 59 facets and essentially a pear shape. A heart shaped diamond's symmetry is critical as both halves of the heart must be identical. The cleft of the diamond must appear to be sharp and decisive and the wings should be very slightly rounded.


The radiant is the only square diamond that has a brilliant-cut pattern on its crown and pavilion which makes it a unique and sparkling diamond. While some radiant cut diamonds have 70 facets (25 on the crown, 8 on the girdle, and 37 on the pavilion), the most common facet pattern has 62 facets (25 on crown, 8 on the girdle, and 29 on the pavilion). Trimmed corners are the signature of this diamond, making the radiant cut a popular and versatile choice for jewellery. A radiant cut looks equally beautiful set with either baguette or round diamonds to the side of it.


An oval cut diamond has beautiful brilliance that is similar to a round diamond and ideal for those who wish for a unique diamond. Oval diamonds are very popular as their length can accentuate long, slender fingers. The oval is seen most frequently cut in the standard 58 facet brilliant pattern, but can have a varying number of pavilion main facets ranging from 4, 6, or 8. The oval diamond usually creates the bow tie effect (a dark area in the shape of a man's bow tie that occurs as a result of improperly cut angles). This can sometimes distract from the brilliance. Ovals are very popular as centre diamonds for engagement rings.

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